The world’s changing.
While the word speeds up, Sweden keeps their attitude ‘Lagom,’ meaning less is more. We wanted to use the same attitude for the launch of the Volvo XC60.
With a 60 second TV spot, part of the Human Made campaign, that demonstrates the cars’ specially designed features to enhance the experience for driver and passenger.
The soundtrack is ‘These Woods’ by up and coming, Swedish singer Klara and was the first Shazamable song on an advert, taking the listener to a specifically crafter Volvo homepage. Have a listen, it’s a pretty good tune.