The world’s changing.
The advertising world is pretty complicated and hard to understand if you haven’t been exposed to it.
By rebranding the entry level scheme at Grey London to make it more approachable to the audience. Changing the name from Blueprint to Upstart with 4 films that explain a bit about the bigger picture, creatives, planning and account managing.
Using the great, funny, charming people we have in the building to inject humour and a brilliance to the films.