The world’s changing.

We’re looking at the way we bring up children differently, often teaching them about the adult world earlier and finding new ways to entertain them.

We’re responding.

With TV and radio spots- ‘Try the world on for size’- in a documentary style that shows kids in role-play. Emphasising their adult traits with charm and humour.

Bringing positivity.

Seeing kids pretending to be adults, there’s nothing much funnier.