IPA Effectiveness Awards
The world’s changing.
Planners can have a bit of negative press, so we wanted to ensure they show off their ‘jokes’ sides.
We’re responding.
With a campaign in a retro boxing style that shows off the competitive side of planners.
Bringing positivity.
We used real planners in place of professional boxers to get them challenging each other and therefore, to enter the IPA Effectiveness Awards.
