American Express Backed By

To engage a younger audience, we created a new platform Backed By AMEX to help those in this generation move forward in their professions and be nurtured to a new level of success.

We launched with a warm, relatable content series that brought to life the stories and relationships grown between aspiring musician Kyan and the icon that is Nile Rodgers, as well as the duo from Rooted Spices and talented chef Gizzie Erskine.