The world’s changing.
American Express no longer wants to be associated with rich, white business men- the 80s wall street broker vibes.
With a younger audience to engage with AMEX by creating a relatable content series while helping those in this demographic move forwards in their journey.
The stories of Kyan and Nile Rodgers, the girls of Rooted Spices and Gizzie Erskine. Demonstrating how our campaign and new brand platform ‘Backed By’ helped push them to a new level of success.